Five Benefits of High Brightness Digital Signage

There are a lot of specs bandied about when it comes to digital signage and video displays – sampling rate, ultra-high definition, 4K, 8K, high dynamic range, you name it. However, companies that really want to get the most bang for their digital signage buck ought to be paying more attention to nits, according to high-brightness display maker DynaScan Technology, Inc.

DynaScan has been in the digital signage solutions business since 1998. With a strong focus on the retail market and extensions into most other verticals as well, DynaScan is very focused on its wide range of high-brightness and narrow-bezel professional LCDs.

Unlike many in the video display game these days, DynaScan takes pride in actually manufacturing (not outsourcing) its products from the ground up. “We specialize with our background of testing and measurement of the LCDs and LED displays we manufacturer,” says director of business development David Huang.

A big part of its manufacturing philosophy is offering a large selection to its dealers with an emphasis on delivering high-brightness solutions. “We choose to build this huge selection, huge portfolio of products that is high-bright, color calibrated, and is power-efficient,” Huang says.

Huang and DynaScan marketing manager Scott Pickus discuss why selection and high-brightness is so important when considering digital signage solutions.

Visibility and Beating the Sun

What good is a display, digital signage or otherwise, if the target audience can’t see it? LCD manufacturer DynaScan maintains that high-brightness is the key to reliable visibility. “Think about it,” says Scott Pickus, DynaScan marketing manager. “Customers are looking to replace posters with something dynamic, something digital. Historically, screens haven’t been bright enough to be seen.”

Any integrator who has deployed video solutions outdoors, particularly in climates in which the sun shines brightly for long periods of time, can tell you, the sun is a formidable opponent to video displays. It takes a high-brightness solution to overcome the sun.

“Our competitors aren’t achieving the brightness level that you need to stick a screen in the window and fight against the reflection on the glass, fight the direct sunlight, fight the infrared that’s coming in through the window,” says Pickus.

He’s referring to DynaScan’s product selection with nit ranges from 3,000 to 7,000 in its range of LCD solutions from 32 to 84 inches. “Now, in most cases, you probably don’t need the 7,000 nits,” acknowledges Huang. So why does DynaScan produce LCD display solutions with such a high nit rating? It’s simple. There are end users that deal with bright sunlight that demand it, he says.

Pickus maintains that competing LCD solutions don’t achieve the brightness level needed to put a screen in the window. “You need to have at least 3,000 nits to face direct sunlight and still be able to achieve a visible screen to the viewer.”

Otherwise the mission isn’t accomplished, Huang adds. “People can’t see it. It looks inferior. When they invest in changing from a static poster to creating a new digital network, whether it’s for advertising, information display or way-finding or anything, you want to make sure it can be seen, so it can be read, so it can do its job. You can’t say it only works at nighttime.

“It’s a very basic expectation from digital signage network operators or any users who are trying to adapt and change or create a new digital kiosk or network of products for their locations. The visibility is important.”

 

An Era of Color Correctness

Think about a logo. The colors are carefully chosen for branding purposes. If the colors are altered, well, it’s really not the correct logo anymore, is it?

“Your logo has to look like your logo,” Huang says.  “The color has got to be right.”

DynaScan ought to know. Its customer roster includes many well-known retail brands. As such, “We calibrate every single screen off the factory floor to ensure that we are reproducing a natural color,” Pickus says.

Power Consumption and Cost of Ownership Benefits

Huang describes a dirty little secret of most manufacturers of so-called high-brightness LCD displays. “They just jack up the power. Drive the backlight. Use a higher power LEDs. More power comes out, but it’s very power inefficient. It also generates a lot of heat.”

That’s not good for anybody.

DynaScan, on the other hand, “will select the right LEDs, the best LEDs, and match them with the right liquid crystal panels,” Huang says.  “Also, we have our proprietary IC drivers and our own local dimming methods, so that we can really get that brightness out and then have less power. It depends on what models we compare to, but we could have 30 percent more brightness and 30 percent less power than a competitor’s product on the market.”

Easy Operation

DynaScan’s catalog of high-brightness displays includes features aimed at helping end users manage their digital display network. “A lot of our monitors now include an on-board player, so it’s an all-in-one solution,” Pickus says. “It’s just a matter of plugging in an SD card or USB media device.”

There’s also the matter of being able to monitor the digital display network. That’s where DynaScan’s automatic feedback information comes in handy for end users. “Say if it’s overheating, a fan has failed, the power has failed,” Huang says. “With SNMP protocols, read-back functions can be sent to the digital signage players so they can better monitor the status of monitors out in the field.”

Beacon Effect

These days most digital sign or display deployments are aimed at creating some sort of customer interaction. That is simply not going to happen if the display isn’t standing out like a beacon.

  • Will it be touch?
  • Will it be interactive?
  • Will it be reactive?
  • What kind of content gets played on it?
  • What is the intention and goal of the display?
  • Is audio integrated with it?

“No matter what the goal,” Huang says, “you still need a bright monitor to see over the sunlight or in the higher bright environment. If you can’t see it, nothing you do will work.”

To learn more about DynaScan and its high-brightness LCD digital signage display solutions, click here

Novotech to Showcase DynaScan Displays at TecnoMultimedia InfoComm Mexico

Professional AV company and DynaScan distributor, Novotech, will be showcasing a number of DynaScan ultra high brightness displays at the TecnoMultimedia InfoComm Mexico. The event will be held from August 15 to 17, at the WTC in Mexico City.

Featured products on display will be the eye-catching dual-sided DS551DR4, featuring a sunlight viewable 3000 nit side and an interior display of 1000 nits, as well as various sizes from DynaScan’s Ultra High Brightness “DO” line of professional LCDs.

Novotech staff will be on hand at Stand #511 to meet with visitors, discuss their projects, and answer questions about DynaScan professional LCDs and the rest of the company’s portfolio of products.

Continue reading “Novotech to Showcase DynaScan Displays at TecnoMultimedia InfoComm Mexico”

Ingram Micro Presents DynaScan Solutions to its Partners in Madrid, Spain

The Pro AV division of Ingram Micro brought together a large group of professionals from the AV channel in Madrid to present them with the new high-brightness professional solutions from DynaScan.

Among the products that were highlighted the new double sided totem with two 55″ screens, (one 1,000 nits and the other 3,000 nits) and the new full-outdoor monitor of 55″ and 4,000 nits, with IP65 technology (releasing Q3/Q4 2018).

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DynaScan Technology to Exhibit at Digital Signage Summit Europe 2018

DynaScan Technology is pleased to announce it will be returning to Digital Signage Summit Europe this year as a Platinum Sponsor.

DynaScan Technology is pleased to announce it will be returning to Digital Signage Summit Europe this year. Digital Signage Summit Europe (DSS) is Europe’s leading strategy conference for the Digital Signage and Digital out of Home industry. The event will be held July 4-5 at the Sheraton Airport in Frankfurt, Germany. DynaScan is proud to be a Platinum sponsor, and will be exhibiting a selection of its high brightness LCDs and dual-sided display solutions at booth #P1. DynaScan representatives will be on hand to assist visitors and spend time to discuss their projects and solutions.

Featured Products on Display

The DS551DR4 is a dual-sided professional ultra-high brightness LCD. This all-in-one solution features back-to-back display surfaces in a single, ultra-slim form factor. With a sunlight viewable 3000 nit side and a 1000 nit brightness side on the reverse, the DS551DR4 is an ideal fit for in-window display applications. Every display is factory color calibrated for remarkable color reproduction, high contrast and superb picture quality. An included 1 meter base stand provides a custom tailored contemporary mounting solution. The DS551DR4 includes two integrated Android™-based media players for simultaneous playback of independent or duplicate video content and dual HDMI inputs.

About DynaScan Technology, Inc.
DynaScan Technology, Inc. is an innovative digital signage display manufacturer, providing a full range of high bright and narrow bezel professional LCDs as well as the award winning line of DynaScan 360° cylindrical LED video displays. DynaScan digital signage products have been installed in locations around the world for use in advertising, public information and entertainment. For more information, visit https://www.dynascanusa.com

Siewert & Kau Signs New Distribution Agreement with DynaScan Technology

Siewert & Kau, a specialist in IT distribution with added value, is expanding its range of professional display solutions with products from DynaScan Technology. The American manufacturer is known in the market for its particularly bright LCD screens, which are suitable for indoor use, and in particular for the outdoor area. The complete range of DynaScan Technology is now available through Siewert & Kau.

Special requirements for outdoor installations
Whether in airports, shopping malls or train stations – in almost every situation today consumers come into contact with digital signage (DS). Retailers, in particular, use high-performance display solutions to direct their customers’ attention to the shop window – and the trend is rising. This is also confirmed by a forecast from IHS Markit, according to which the worldwide market for professional DS solutions will continue to rise by 12.9 percent per year. Already today, LCD screens in the (semi) outdoor area are indispensable. Places that are completely or only partially outdoors, due to the high light radiation make special demands on the brightness of these displays.

Siewert & Kau

DynaScan Technology offers high-brightness LCD screens that deliver clear images in direct sunlight. “With its High Brightness Displays, DynaScan Technology sets new standards in terms of brightness,” says Thomas Reinhardt, Competence Team Digital Signage at Siewert & Kau “The specialist manufacturer uses its screens to create a unique selling point on the market, since they are ideal for areas with bright ambient light – For example, outdoor or in brightly lit rooms. The products are characterized by high color quality and automatic brightness control, making them the perfect complement to our digital signage portfolio. ”

The specialist manufacturer sees Siewert & Kau as a strategically important partner: “We have more than 20 years of experience in the field of LED technology and more than 10 years of experience in producing high-brightness displays – this makes us an absolute pioneer in this segment. We have already been able to successfully position ourselves in many markets, but in order to establish ourselves step by step in Europe, the German display market is our top priority. That is why we are specifically looking for distribution partners who have a large network and good industry knowledge – all of which we find at Siewert & Kau. Kerstin Muller, Business Development Manager, DACH at DynaScan Technology, explains: “We are very positive about the cooperation with the Bergheimers and look forward to common successes”.

Individual solutions for every need
By working with DynaScan, Siewert & Kau now offers its customers an even broader and deeper DS portfolio. The specialists of the Competence Center ‘Digital Signage’ can draw on a wide range of products with their extended product range, which includes the right solution for both classic and very specific requirements. In close cooperation with the specialist dealers, the needs of the end customers can be identified and the greater potential in the area of ​​digital signage can be exploited with greater flexibility.

About DynaScan Technology, Inc.

DynaScan Technology, Inc. is an innovative premium visual solution provider, manufacturing a full range of high brightness and narrow bezel professional LCDs as well as the award-winning line of DynaScan 360° cylindrical LED video displays. DynaScan digital signage products have been installed in locations around the world for use in advertising, public information and entertainment. For more information, visit https://www.dynascanusa.com or follow @DynaScan on Twitter.

Contact
Scott Pickus
***@dynascandisplay.com

Siewert & Kau signs new distribution agreement with DynaScan Technology

Siewert & Kau, a specialist in IT distribution with added value, is expanding its range of professional display solutions with products from DynaScan Technology. The American manufacturer is known in the market for its particularly bright LCD screens, which are suitable for indoor use, and in particular for the outdoor area. The complete range of DynaScan Technology is now available through Siewert & Kau.

Continue reading “Siewert & Kau signs new distribution agreement with DynaScan Technology”